We work in close cooperation at both regional and interregional levels within the Lakeland and Saimaa networks to strengthen tourism across the area. In international tourism development and marketing in particular, scale matters – on our own, we are too small to compete effectively in global markets. Our partners include Savonlinna, Varkaus, Imatra and Lappeenranta.
Our ambition is to position the Saimaa region among the three leading tourism destinations in Finland, alongside the Helsinki metropolitan area and Lapland.
We aim to grow tourism in a structured and sustainable way, building on the region’s authentic strengths and respecting its cultural heritage, as part of the wider international Saimaa destination.
In international markets, our brand is VisitLakeSaimaa – Lakeland Finland. Our key themes focus on lake nature and local food culture.
